Owner Dagny Amber Aslin (Amber) spent her youth showing the A circuit
with success in the 3’6” Hunters and Medals across the Midwest. In 1996
she attended the University of Southern California and showed briefly as
an Amateur before taking her first professional position at David Josiah’s
Morning Mist Farm in Los Angeles.
After transferring to Santa Barbara to finish her degree Amber worked for
several show barns in the area. She also took a position as Marketing
Assistant for Daniel Encell, a Real Estate agent recently ranked 4th in
the world in sales for Prudential Realty. Here Amber learned to combine
print, internet and direct mail advertising to achieve a broader and more
cost efficient strategy for selling a valuable asset. The similarities between
selling seven-figure houses and six-figure horses became apparent, and
the concept of The Exchange was born.