What is The Exchange?
The Exchange is a full service Equine Advertising Agency that assists trainers and sellers by providing professional marketing for their Hunter Jumper sale horses. Horses listed with The Exchange are marketed directly to other Hunter-Jumper professionals through direct-mail DVD campaigns and DVD distribution at horse shows. Horses also benefit from print advertising and strategic web marketing. The horses represented in our advertising are offered for sale by their owners and/or trainers and not by The Exchange. Only horses listed with The Exchange can be listed on ExchangeHJ.com.
For more information on our services please visit our Equine Marketing page.
How do I request a video of a horse?
Please contact The Exchange and provide a description of your needs, including an overview of your experience and your anticipated goals for your next mount. Please provide information on your current training program and any professional involved in it and in your search for a horse. Given the number of inquiries our sellers receive they appreciate a basic screening of nonprofessional buyers.
Let us know what you're looking for. We have dozens of horses listed and can easily determine what would be suitable for you to consider. Videos of your matches are sent free of charge. Contact The Exchange by emailing Amber@ExchangeHJ.com or calling 1.866.515.4424.
We encourage all buyers to visit our Information for Buyers page for details on how we can best handle your inquiry and assist in your search.
How do I contact the Seller of a horse?
We encourage professionals to contact Sellers directly. Contact information for Sellers is listed on each horse's web page. If you have trouble getting in touch with a Seller please let us know by emailing Amber@ExchangeHJ.com.
If you are an amateur or junior interested in a horse please contact The Exchange so we may assist in determining which listings are best suited for you. Given the large number of inquiries generated by The Exchange our Sellers prefer a basic screening of suitability for all nonprofessional buyers. We politely request that parents, juniors, and novice amateurs do not contact our sellers directly. Please read our Information for Buyers page for more details.
Does The Exchange take a commission in a sale?
All advertising conducted by The Exchange is handled on a flat fee basis. The Exchange does not take a commission on any horse and fully respects the commission rights of trainers and/or agents participating in a horse's purchase or sale.
What is included in an Exchange Equine Marketing Campaign and how much does it cost?
We have two Campaign options and both vary throughout the season. Please refer to List a Horse for more details.
What is your typical exposure?
Exposure is estimated at 30,000 and is strictly focused on the Hunter-Jumper market. The average breakdown is:
- 1400 Video Catalogs mailed directly to HJ professionals
- 500-1500 Video Catalogs distributed at A rated horse shows
- 500-2000 Web page views per month
- 500-1800 Videos downloaded per month
- 2000+ exposure in email campaigns per month
- 20,000+ in magazine exposure
- Additional exposure on other web sites
What is your rate of success?
Success is dependent upon the quality of media you submit and the appropriateness with which your horse is presented. When horse's are described honestly and partnered with appropriate pictures and quality video we find our success is fantastic: In 2007 we were the advertising agent behind $1.2 million dollars worth of sold horses. Sellers report inquiries are frequent and legitimate: One listing sold within 10 days of appearing on ExchangeHJ.com, and most horses have trials scheduled within 2 weeks of appearing in our campaigns. To read more from our Sellers please visit our Testimonials page. To ensure your horse has the best chance to succeed with us refer to our Tips for a Successful Marketing Campaign.
Do you have a discount for multiple horses?
Yes. Sellers or Trainers with multiple horses within the same Issue of The Exchange Video Catalog will receive the following discount:
2-4 horses: 10% off
5 or more horses: 15% off plus a free banner on ExchangeHJ.com.
How do I list my horse with The Exchange or on ExchangeHJ.com?
It's simple! Follow the steps on the List A Horse page.
Only horses registered for an Exchange Equine Marketing Campaign will be listed on ExchangeHJ.com.
Can I list my horse if I do not have photos or video?
No. To list a horse with The Exchange we require both photos and video of the horse. Horses will not be listed until both are available for Buyers.
What type of media can I submit my horse's video on?
We can accept videos on DVD, VHS, mini DVD and DV tape. Video cannot be emailed. We will happily return your media free of charge. Please see our Tips for a Successful Marketing Campaign for additional information.
Can I email my horse's video, or send the one we use on our web site?
No. These videos are intended for DVD and TV screen viewing. Videos of suitable quality are much to large to be emailed. Do not submit videos that have already been processed for web viewing, they will have sacrificed quality for smaller file sizes and are not appropriate for DVD insertion.
Do you return the media I submit for my horse's listing?
Yes, we return all media free of charge after we transfer it to our system. Please be sure to label your photos and videos with horse's and Seller's name to facilitate this process. If you don't need your materials returned please also note that.
If I have advertised with you before do I need to sign another Advertising Agreement?
No. If we already have an agreement on file you do not need to sign another. However, if someone else is purchasing the Campaign (i.e.: you are a trainer with another Seller), please have them sign and return the document to us.
What happened to Equi-llany?
Equi-llany will be back when we have found time to keep it updated with more regularity :)
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