What is the difference between Premium & Sale Barn Listings?

• Premium Listings are ideal for Sellers with 1-4 horses, or trainers with multiple horses that will be billed to seperate accounts. Premium Listings are fully managed and horses are presented with more detail than Sale Barn horses. Videos for Premium Listings are edited and encoded with our professional tools, then hosted on our private video server (more details about this in Premium FAQs below). Premium Listings are featured individually in The Exchange National Sales List and on our Show Calendar.
• Sale Barn Listings promote not just sale horses but also sale businesses. These pages feature customs slideshows, information about the Seller's program, links to the Seller's web site, Facebook, YouTube, and Twitter, and room for up to 10 sale horses with photos and video. Sale Barn show schedules are tracked on our Show Calendar and each Sale Barn receives a half-page ad in The Exchange National Sales List. Click to see an example Sale Barn Listing.
• International Sale Barn Listings are just like Sale Barn Listings but tailored to promote the experience of visiting and importing horses from overseas.

Can you help secure media for my listing?

If you are having trouble getting photos or video from one of our busy circuit professionals let us know. We work closely with many of them and can often assist in securing media.

I have photos that were taken by a professional. What do I need to do?

All professional photography submitted to The Exchange must be approved for advertising use. Costs & permissions for this non-personal use vary by professional, please contact them if you are unsure which rights were included in your original photo purchase. You assume all responsibility for all media submitted to The Exchange upon agreeing to our Terms of Service.

Can I email my video?

No. Video files are too large to be received in our email inbox. Please use our dropbox to submit all video.

My video is on a DVD, how do I get it to you?

First be sure the video is not copyrighted. If the video was shot by a professional it is likely protected by copyright and cannot be copied. You will need to contact the videographer to obtain permission to use the video. If the video is not copyrighted, you may either snail mail the video to our office and we will handle the transfer, or upload the video files on the disc through our dropbox. To upload videos from a DVD follow these steps:
• Insert the DVD and locate the correct DVD drive on your computer.
• Open the DVD so you can view the files that are on it (for Windows users, right-click the DVD drive and select Explore)
• Locate the VIDEO_TS folder and click/double-click to open.
• You will see several different files inside this folder. Some are your video files, some are files the disc uses to communicate with a DVD player. Obviously, we only need the video files. To determine which files are your videos look for the .VOB file extension, they are usually entitled VTS _01_01.VOB. These are your video files; i.e. the ones you will select for upload to our dropbox. You can also determine which files are videos by looking at the file sizes: Video files are noticeably larger than all other files on the disc.

How do I add new media to a current horse's advertising?

Just submit your new videos or photos to The Exchange and we will handle the editing and posting. Photos can be emailed to media@exchangehj.com, or use the + Add New Media link on our home page to quickly access or media upload utilities.

Do you market young horses, or horses priced in the lower ranges?

We have no problem listing Mr. Useful, a quality youngster, or a veteran stepping down, and priced low, as long as your media allows for productive marketing and the horse is capable of showing respectably on the Hunter Jumper circuits. Admittedly, we specialize in horses and ponies suitable for "B" and "A" rated competition, and typically priced in the 5 or 6 figures.

Does The Exchange take a commission?

No commissions are charged on Premium or Sale Barn horses, your only marketing costs are the flat fees you see here. We do accept commissioned listings by special arrangement. These horses must have exceptional media & documented results. A rate of 3% is charged, and preference is given to Sellers with which we already have established relationships.

Exchange marketing should not affect any prearranged commissions.

My horses are located in Canada, do I need an International Listing?

No. Canadian horses have always been featured among our U.S. horses. Canadian sellers are welcome to either the Premium or Sale Barn options.

Requirements for Listing

• All Premium Listings are subject to approval by The Exchange. Media & show records must reflect Asking Prices.
• Video is required for all Premium Listings, no exceptions. Please have a suitable video ready before registering a horse. Click here for more information.
• A credit card is required for payment. Monthly Subscription Fees are automatically deducted on the 5th of each month once the listing is active. A listing is considered active when it is available on ExchangeHunterJumper.com or in The Exchange National Sales List. Your charges will be pro-rated for the first month of advertising.
• Due to early print advertising deadlines, cancellation by the 15th is required to remove a horse from the following month's charges.

When will my account be charged? How quickly will my listing be online?

Loading Fees will be charged when all media has been approved and production is ready to begin. Depending on both our travel schedule and recently submitted listings, it can take up to a week for the horse to appear online. We try our best to turn horses around in 2-4 days after media approval, and will let you know if we are experiencing delays.

Can I preview my horse's web page before it's posted to the Internet?

Yes, all pages must be approved by either the owner or agent before it will appear on our web site. You will be emailed a link to review the page and either approve or suggest changes. Together we will work to ensure the horse is honestly and appropriately described.

Can I pause my horse's listing?

You may pause a listing for up to 3 months with no restocking penalty. Listings re-activated after 90 days will incur a restocking fee of $75.00. Listings re-activated after 9 months will be charged $150. These fees cover the updating of your horse's copy & media, and re-insertion into our various campaigns. Restocking fees also apply to horses returning from lease.

Is there a multiple horse discount for Premium Listings?

No, not on Monthly Subscription Fees. There is a Loading Fee incentive for 3 horses loaded within 30 days (see below). If you have several horses to advertise you might consider our Sale Barn Listing.

What is the Loading Fee Incentive?

For every 3rd horse fully loaded (information, photos & video submitted and approved) within 30 days of your first submission we will discount that horse's Loading Fee by 50%. This cycle resets after every 3rd horse, so 6 horses could load for the price of 5 if all are submitted within 60 days. All horses must be charged to the same credit card in order for this discount to apply.

All of my videos are on YouTube, can you use them?

Maybe. With the account holder's permission we can download your video from YouTube, edit it, and then upload it to our private video server. We will allow YouTube embed codes only when it is required by a professional videographer's usage policies. Please Note: YouTube seriously degrades the quality of your original video. Whenever possible, submission of the original video file through our dropbox is recommended.

Why don't you use YouTube embeds?

Because YouTube's goal is to take Buyers off our web site, and away from your sale horses.

What are the benefits of private video hosting?

Videos for Premium Listings are hosted on the Vzaar Video Management System. They are available to embed on your web site, tweet, download as .MP4 files, and share on Facebook, just like YouTube videos. But, unlike YouTube, vzaar hosted videos won't lure Buyers off with recommendations for other sale horses. Vzaar also allows us to engage video statistics, create playlists, and smartly organize our 200+ video library. It is a Premium service for our Premium Listings. Share links for your videos are provided when your horse's page is launched. If you'd like to use our edited videos on your web site, or download the .MP4 for your own sharing, just ask us for the code.

Requirements for Listing

• A 3 month commitment is required. This allows adequate time for your listing to cycle through at least one seasonal promotion.
• At least one photo is required for every horse listed. No text-only ads will be posted on ExchangeHunterJumper.com.
• Video is required for at least 70% of horses listed. Statistics show video ads receive far more interest than photo ads. We have set this requirement in the interest of your success.
• A YouTube account is required to host videos, which will then be embedded on ExchangeHunterJumper.com.
• A credit card is required for payment. Your monthly subscription fees will be processed automatically on the 5th of each month.
• Due to print advertising deadlines, cancellation by the 15th is required to remove your Sale Barn Listing from the following month's charges.

How many horses can I advertise on my Sale Barn page?

You may advertise up to 10 horses with photos and video on your Sale Barn page. There is no minimum horse requirement.

I don't have a YouTube account, can I still list my Sale Barn?

If you do not currently have a YouTube account, or would rather The Exchange handle all video editing & uploading tasks, then you must select one of the options below:
• We can edit & upload your videos to our YouTube page. Cost is $20 per video. Or:
• We can create &/or manage a YouTube account for your business. Cost is $90, which includes edit & upload of 5 videos. Cost is $20 per video thereafter for maintenance, or you may take on the maintenance of the account yourself.

How do I put a new horse on my Sale Barn page?

Simply complete an Equine Registration form for your new listing and we'll take care of everything. Look for the + Add New Horse link on our home page for a quick shortcut to this form.