@ExchangeHJ We are discussing your website and your business case in our class at @CarnegieMellonQ! ~ @allanreeves, tweeting from Carnegie Melon University in Qatar

ExchangeHunterJumper.com is a featured case study in the 7th & 8th editions of the college text E-Commerce: Business. Technology. Society. Published in multiple languages and recognized as a market leader in e-commerce studies, this text explores our unique marketing strategies through six tale-filled pages.

Also featured are case studies on the rapidly developing online strategies of companies such as Pandora, Netflix, Twitter, Facebook, E-Bay, Volkswagon and REI.

We are very proud of this recognition and the company it stands in, and thoroughly enjoy sharing our experiences with the business leaders of tomorrow.

Excerpts from the publisher's web site:

"This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce - technology change, business development, and social issues - to provide a coherent conceptual framework for understanding the field."

Chapter-Closing Case Studies. Each chapter concludes with a case study based on a real-world organization. These cases help refresh students’ understanding of chapter concepts by having them apply their knowledge to concrete problems and scenarios such as:

  • Pandora's use of the freemium business model
  • The marketing strategies of ExchangeHunterJumper.com,
    an innovative start-up business
  • Behavioral targeting and real-time advertising
  • How OpenTable created a national market in restaurant reservations
  • REI’s evolving website and e-commerce capabilities
  • Akaimai’s use of edge computing to keep movies streaming
  • Elemica's development of an industry trading hub

Search for a horse by Show Name here:

EHJ Sale Barns: Several quality horses, one convenient location.
+ Add New Horse:
Current Clients - Select Listing Type:

Current Exchange clients can quickly add new horses to Premium or Sale Barn Accounts here.

Click here to learn about differences in Premium & Sale Barn Listings.

+ Add New Media:

This option is for current clients to quickly submit new media for horses already registered with The Exchange. If your horse is not yet registered please complete these steps before submitting media.

Current Clients: Select Media Type: